Banner Reports
Our Banners are not sold on Impressions or Clicks, so the majority of the report fields on reports you export are left empty.
Below is a list of the applicable definitions. Please keep in mind that these are only the fields that apply to our banner advertisers.
| Impr | Impression (# of times your banner is viewed) |
| Clicks | Clicks on your Banner |
| Ctr | Click Through Ratio (# of Clicks / # of Impressions) |
Email Reports
These terms may or may not come up during your e-mail campaign, but I've included them to help give you a better overall grasp of various e-mail campaign components.
| Subject | The subject of your email that was sent out |
| Sent On | The date the emails started sending, please note that it does take up to an hour to complete larger lists of contacts |
| Delivered | The number of contacts that the email was successfully delivered to |
| Unsubscribed | The number of contacts that no longer wish to recieve your emails |
| Unsubscribed % | The number of contacts who unsubscribed divided by the number of contacts the email was delivered to |
| Opened | The number of contacts who opened your email |
| Opened % | The number of contacts who opened your email divided by the number of contacts the email was delivered to |
| Read | The number of contacts who kept your email open for 5 seconds |
| Read % | The number of contacts who kept your email open for 5 seconds divided by the number delivered to |
| Clicks | The number of times a contact clicked on one of the links in your email |
| Total (of Total/Repeat/New) | The total number of people clicking this message |
| Repeat (of Total/Repeat/New) | The number of people clicking on more than one link in this message |
| New (of Total/Repeat/New) | The total number of people who have clicked on any link from your campaign, for the first time |
| Clicks % | The total number of people who clicked on a link in this message divided by the number delivered to |
| Date Viewed (in excel report) | The exact time the contact opened your email |
| Date Clicked (in excel report) | The exact time the contact clicked the link |
If you still have questions about an E-mail or Banner Report you received please email ncole@iirdirect.com for more help.
Banner Advertising
Promote Your Company to Industry Peers!
Industrial Info provides banner advertising, allowing you to advertise your company directly from our site or email to your company website. IIR’s website receives an average of 121,000 visits per month and our email digest is delivered to over 70,000 subscribers daily.
Put your name in front of the people that matter--industry peers interested in the products and services that you have to offer.
Your banner ad can be placed in a variety of locations:
- IIR’s Homepage - Over 121,000 Visits Monthly
- IIR’s Industry News Digest - Over 70,000 Delivered Daily